Charagh Didn’t Really

So there’s this Charagh Din shirts ad, where an icky-looking firang in a rather terrible shirt is chased around some exotic foreign city by some anorexic blonde, who supposedly wants to get her hands on his shirt. Some copywriter somewhere must’ve thought it’s a terribly clever way of saying, “Look, she wants his shirt, not him, his shirt! That’s how good these shirts are – women want them!”

Other notable Charagh Din ads include one where a woman sleeps with a guy just so she can get him out of his shirt, which she then wears and runs away*.

Anywho, just when I was coming to terms with the sheer tackiness of these commercials, I see this other ad for Charagh Din XXL sized shirts. It’s a montage of shots featuring a bald, heavy man wearing a series of bizarre shirts, playing various musical instruments with great gusto and a cheery smile.

The thin guy gets the girls. The fat guy gets a lute.

I know advertising isn’t about social messages and all, but come on.


* Yes, yes, I’m sorry for my kind, are we done now?

5 thoughts on “Charagh Didn’t Really

  1. I’ve been reading your blog for about..erm..2 days now…and I have realized that you, albeit constructively, kinda sorta bother me. And that’s coz you word thoughts that I have “thunk” but never said…So, having said that: should I be BORED or INTRIGUED (coz hey, I am definitely not surprised or enamored here) at the COINCIDENCE?

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  2. Is THIS a JOKE??? Seriously, you “approve” feedback????? LMAO!“Your comment has been saved and will be visible after blog owner approval.”

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  3. Anonymous: Bored, intrigued, compelled to leave a comment – it’s really your call. I’ll just ask you to do what I ask all other “Anonymous” readers to do – pick a nickname next time.PS: Thanks for reading. I love knowing that I get to people.

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  4. I think Charagh Din shirts were made exclusively for all my Marwari friends in college. I don’t know what it is about shirts with dragons, floral patterns and extremely large collars that makes it such a favorite for them. The look is completed with footwear that is neither leather shoe nor sandal, but somewhere in between.

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